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Honest takes on marketing strategy, leadership, demand generation, and the ways of working that translate strategy to results. Written for operators, not academics. No hype, and no fluff.
Measurement & Growth · 2 min read
Stop Measuring MQLs. Start Measuring Revenue Velocity.
MQLs feel productive but mask pipeline problems. Here's what CMOs should track instead — and how to make the switch without losing your board's confidence.
metrics demand-gen CMO
Leadership & Strategy · 1 min read
The CMO's First 90 Days: What Actually Moves the Needle
New in the seat? Skip the listening tour theater. Here's a pragmatic 90-day playbook for CMOs who need to show impact fast.
leadership CMO playbook
Operations & Scale · 2 min read
Sales and Marketing Alignment Is Not a Meeting Cadence
Shared Slack channels and weekly syncs won't fix misalignment. Here's the structural work that actually bridges the gap between your revenue teams.
alignment revenue-ops CRO
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