Fortune 500 B2B
Global marketing restructured
Legacy agency relationships, duplicated tooling, and siloed teams. We redesigned the operating model, consolidated agencies, and stood up an in-house creative studio.
The Challenge
A Fortune 500 company needed to restructure marketing operations across 120 markets. Legacy agency relationships, duplicated tooling, and siloed teams meant they were spending twice what they should for half the output they needed.
Our Approach
We redesigned the operating model: consolidated agency relationships, unified tools onto a single platform, stood up agile cross-functional teams, and built an in-house creative studio. The restructure preserved institutional knowledge while eliminating structural overhead.
The Outcome
Global marketing restructured
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