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Fortune 500 Marketing Restructure

Global marketing restructured

Restructured marketing across 120 markets — 35% faster to market, $100M reinvested.

35%

Faster to Market

$100M

Re-invested

12-month phased rollout

Service: Transform

The challenge

A Fortune 500 company needed to restructure marketing operations across 120 markets. Legacy agency relationships, duplicated tooling, and siloed teams meant they were spending twice what they should for half the output they needed.

Our approach

We redesigned the operating model: consolidated agency relationships, unified tools onto a single platform, stood up agile cross-functional teams, and built an in-house creative studio. The restructure preserved institutional knowledge while eliminating structural overhead.

The outcome

Global marketing restructured.

35%

Faster to Market

$100M

Re-invested

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