Global B2B Demand Center
Unified demand engine
Unified 12 regional teams under one demand engine — $1B+ in new pipeline at 28% lower cost.
The challenge
A global B2B enterprise had fragmented demand generation across 12 regional teams — different tools, different metrics, different playbooks. Pipeline was growing but program costs were unsustainable, and leadership had no unified view of what was actually driving revenue.
Our approach
We unified teams under a Center of Excellence model, rationalized the tech stack from 14 tools to 5, and built localized playbooks that scaled globally. Reinvested the savings into AI-powered capabilities for lead scoring and content personalization.
The outcome
Unified demand engine.
$1B+
New Pipeline
28%
Lower Program Costs
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