PE-Backed DTC Turnaround
Profitable growth restored
Stopped paid leakage, fixed conversion path, and built retention engine — from cash-burning to profitable growth.
The challenge
A PE-backed direct-to-consumer brand was burning cash on paid acquisition with declining returns. CAC had doubled in 18 months, conversion paths were leaking at every stage, and there was no retention strategy beyond discount codes. The board wanted profitable growth — without cutting spend.
Our approach
We ran a 6-week diagnostic sprint, mapping every dollar of paid spend to downstream revenue. Identified three critical leaks in the conversion path, rebuilt the retention engine around lifecycle triggers, and reallocated 40% of paid budget to higher-performing channels.
The outcome
Profitable growth restored.
50%
Lower CAC
2×
Customer Lifetime Value
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